Here at Marketplace Partners we have a strong commitment to thought leadership–we call it INSIGHT-and to sharing our ideas and resources with clients, colleagues and partners. We have organized our INSIGHT into Briefings and Resources.
In our Briefings you will find our independent perspectives, our firm’s point of view, and useful thought leadership on a variety of topics related to the Services Businesses sector. See our briefings selections in the sidebar.
You will also find other helpful resources i.e., links to websites, recommended articles and publications and more.
PR Newswire: www.prnewswire.com
American Marketing Association: www.chicagoama.org
IT Services Marketing Assoc.: www.itsma.org
IL Technology Association:www.illinoistech.org
From Selling to Serving, Casara
Selling the Invisible, Beckwith
The Discipline of Market Leaders, Treacy & Wiersma
Innovation and Entrepreneurship, Drucker